to Dr. Jacobson, also Pastor Fehr Isici. The latter was the business manager to the college. Conversation drifted to the college and its possibilities for the future. It occurred to me that here was the project we needed to get the universal interest of the Swedish people. I promptly presented this to our president and manager, thinking it would give us the chance to get what we were looking for. He promptly responded, and the suggestion was made that the company would give the college a suitable site. Less than a week later most of the Board members visited New Orange, where they were shown two locations, both on hilltops.

Then we returned to New York and went to the Stevens House at No. 1 Broadway, where the company arranged for a dinner. There I told the gentlemen that I had been authorized. . . to offer Upsala College a site for a campus... for a term of twenty-five years, title to be given on demand, said title to be free of all incumbrance. The motion was made... that the board meet the next day... and have me present with the offer in writing. That was done, and the offer was promptly acted upon and accepted.

The New Orange Industrial Association then opened an office on Atlantic Avenue and I was placed in charge of same, for the purpose of interesting prospective investors and assisting the college in procuring a building fund. A donation of fifty dollars would be made to the college for each lot sold. The company also furnished an architect in this office who made the plans... An active campaign was promptly started, Dr. Jacobson taking an active interest in presenting the object both of the company and the college.

Thus the city slickers sold the proposition to the gullible squareheads. The board minutes relate how fifty dollars would be received for each of 2,000 lots that could be sold. Hanson continues: Hence this would result in $100,000. On November 1, 1899 the offer was accepted by a standing vote. Iduna was enthusiastic at obtaining a site "said to be worth $21,500." In 1925, however, the entire tract with three buildings was sold for $25,000. The new directors, who were the same as the old board, were officially made the new board on December 28, and on February 3, 1898, title to the land was officially entered in the city clerk's office. At the 1898 conference meeting, those present were assured, "Lots are already sold, which insures the